Friday, December 13, 2013

Membership is the key to success!

Join The Greater New Haven Business and
Professional Association Today!
 
This article has been edited by: Leonard Dobbs | December 16, 2013

Benefits of Membership
         Through membership in The Greater New Haven Business and Professional Association, members will have the opportunity to participate in exceptional training programs, gain exposure for your business at our weekly networking meetings, and take advantage of the many business services we provide. The benefits of becoming a member of this dynamic business forty year old organization are tangible and intangible, personal and professional.
         As an Association we are loyal to our members - referring newcomers and businesses to our members and doing business with the members only. We act as a referral service for our members and always show our loyalty by referring to member businesses. Partnerships or Sponsorships Association members are given the opportunity to market their business through various advertising opportunities. Business Referrals Referring new residents and businesses to our members and doing business with the members ourselves is very important to us as an Association. We act as a referral service for our members and always show our loyalty by referring our member businesses.
Return on Investment
The rewards realized on the nominal cost of membership may surprise you. Our referral service alone connects one to many resources in this community. This is actually one of the things our staff does best. Networking Opportunities As a member of the Greater New Haven Business and Professional Association, you will have endless opportunities to meet other members in order to promote your business interests and develop long-term relationships. Some of our most popular events:
• Business After Hours • Training Sessions and Seminars • Annual Dinner Meeting (and mixers) • Committee Meetings • Networking with Elected Officials • Other special events Education & Training Resources As partners in today’s global economy, we all understand the need for on-going training. With that in mind, we offer the following: Small Business Development , virtual networking through e-commerce.
        Knowledge Perhaps the most compelling reason to join The Greater New Haven Business and Professional Association is the benefit of tapping into the knowledge of your fellow members and  Association staff. Together, they serve as an extension of your own staff. With membership, you gain greater access to corporate CEO's, community leaders and government officials. You feel the pulse of the business community. Business Services As an Association member, you will be able to take advantage of an array of services designed specifically for business owners: • Employee Assistance Program • Access to Membership Database • Advertising, skilled marketing assistance Small Business Support More than 95% of The Greater New Haven Business and Professional Association 's membership is comprised of small business. The Association works to take care of small business through seminars, special programs, Association Solutions, and much more including a library filled with small business resources.
        Professional Development
We have affordable professional development programs for business professionals and their employees. Government Affairs Committee and staff follow local, state and federal legislation which affects business and our community. We also hold meetings with local, state and federal representatives. Involvement Life's way too short to stand on the sidelines. Get involved and be part of this exciting, effective organization. Bring your experience and knowledge onboard to assist in strengthening our Association’s membership. Community Investment Just as The Greater New Haven Business and Professional Association is important to our community, YOU are important to The Greater New Haven Business and Professional Association. Your investment in The Greater New Haven Business and Professional Association means an investment and commitment in the community.
Use the form below to become a member today!!
Once your form is submitted you can then proceed to use the payment form to make payments! 
You will then receive an email (be sure to include your email address) receipt for your records.  
Thank you and welcome to the Association! 
Item Name Description Unit Price Qty
GNHBPA 22 MEMBERSHIP ANNUAL FEE YEARLY MEMEBERSHIP FEE 100.00
GNHBPA 42 PARTIAL PAYMENT MEMBERSHIP FEE PARTIAL PAYMENT OF ANNUAL MEMBERSHIP FEE
GNHBPA 52 OTHER CHARGES PAYMENT OF NON-MEMBERSHIP FEES

Tuesday, December 10, 2013

10 Tips for a Strong Start By: Brad Sugars


10 Tips for a Strong Start
BY:   | February 11, 2010
Make sure you have a clear vision and plan--and that you stick to them.


Brad Sugars is an Australian entrepreneur, author and business coach. He has been in business for himself since age 15, owning and operating more than two dozen companies, from pizza to ladies fashion, from real estate to insurance and more. He is founder of ActionCOACH, a business coaching franchise based in Las Vegas, Nev., and author of 14 business books.

As someone who has been called a serial entrepreneur, I've had more than my fair share of experience starting new enterprises, turning around underperforming enterprises or
revamping operations.  During that time, I've learned a thing or two about some critical factors you absolutely need to know before you jump into the proverbial entrepreneurial waters. In the majority of cases, start-up success or failure is all about knowing the both the how and the why of taking action, and always being clear about which steps to take next.  To help this process, here are 10 essential things you need to know about running a successful business. Use it as a checklist to make sure your thinking and your business plan are on the right track, or if you need to get more information, strategic education or clarity for yourself on your overall vision, your market, or your product or service.
  1. Offer what people want to buy, not just what you want to sell. Too often, people jump into a business built around a product or service they think will be successful, rather than one that is already proven to have a market.

    What do I mean?

    Instead of creating and selling a new sports shoe with the latest trendy design and materials, you'd be much better off from a business perspective to focus on shoe category generally (a proven category because which people buy shoes every day) and then focus more specifically on the niche of high performance sports shoes, (which you may even sell in a section of a shoe retail outlet). Better to have a small slice of a large category than a large slice of no market at all.
  2. Get cash flowing ASAP. Cash flow is the lifeblood of business, and is absolutely essential to feed bottom-line profits. So you need to find ways to jump start cash flow immediately.
    How do you do that? In a professional services business, you can ask for deposits on work up-front, with balances due on delivery.   You can do the same in retail, especially on high-ticket or specialty item and position it as an added value and a way to insure delivery by a specific date.   You can also add value to generic items by creating private labels, and develop continuity programs where customers pay an up-front monthly fee to insure delivery or availability of items they will buy on a repeat basis. Of course, the key is to make sure there is little or no gap between when you pay for labor, stock inventory and when you actually get paid. Ideally, you'll find ways to get money up front, and your cash gap will never be an issue.
  3. Always find new ways to keep costs low. All the cash flow in the world is worthless if it's not positive cash flow, which means you have to bring in more cash than you pay out.
     To do this, you need to keep your costs and expenses low. We've touched on this before, especially in terms of outfitting a startup. The main idea is to never pay retail , and look for used or gently used items to furnish your office or your retail space.  Paying vendors up front also gives you leverage for negotiating better prices. Especially in this economic environment, where credit is at a premium, vendors are more willing than ever to find creative ways to finance transactions, and that is a trend will likely continue over time.  So do some extra work and research now to discover how owners and vendors are finding ways to work out deals, and you just may hit on whole new ways of doing business.
  4. When planning, always overestimate expenses and underestimate revenues. I was trained as an accountant, so the numbers side of business is part of my entrepreneurial DNA, and was also a big part of my early business education.
    That said, I've never seen a startup business where expenses were at least 30 percent more than initially planned or anticipated, and revenues are at least that much less.
    Being conservative in your numbers doesn't mean you are willing to accept those numbers, it just means you are arming yourself with information you can work with and work over. It means you can gauge the kinds of efforts and activities you will need to put into sales and marketing.
  5. Focus on sales and marketing manically. In business, nothing happens until a sale is made. From the jump, you'll need to find a good way to get leads, convert leads into sales, and make sure you keep getting repeat sales from your customers.
    The way to do this is to find or create a marketing and sales funnel system that you can work, test, measure; one that anyone in your company can utilize.  Too many entrepreneurs focus on getting their brand right before they start to generate leads. That is exactly the wrong way to go about business. Leads are always more important than your brand, so don't waste money getting your brand right at the expense of spending that same money to buy new customers.
    Soon, you'll discover you can build your brand from the ground up, versus spending years and hundred of thousands of dollars building it from the top down. Don't presume you'll even survive that long, because without leads, you won't!
  6. Find ways to exponentially increase profits. In business, there are five drivers that impact profits. If you can master them while keeping your costs in check, you will run a successful business.   It's as simple as getting more leads, converting more leads into customers, increasing the number of times those customers buy from you, increasing the average price point of your sales and increasing your profit margins.
    Do any one of those, while also keeping costs down, you will see more profits. Do all of them and you will see your business really take off.
  7. Test and measure everything. You can't change what you don't measure, and you can't tell if a program or strategy is working if you are not faithfully testing, measuring and tracking your results.   Another way to look at this is to think in terms of doctors. Most like to get baseline stats of your heart rate, blood pressure and breathing before they delve into identifying symptoms or recommending corrective courses of action.   The same is true in your business. Why keep literally throwing money away on an ad campaign that costs thousands of dollars but doesn't bring any people through the door?
  8. Accept that learning more equals earning more. If you've never run a million dollar business, you don't know how to start a business--simple as that.   But you can learn to run one, even if it is your million dollar business you are building from the ground up.   However, you need to accept right now that learning always comes before "earning" (except in the dictionary). You'll need to be committed to learning as much as you can about sales and marketing and operations if you want to have a truly success business.   Once you do that, however, the sky is the limit. Knowing and applying those simple fundamentals in a highly leveraged way is one of the reasons many top executives and entrepreneurs earn so much.   Identify those areas and you then can decide to learn it yourself or hire an expert and learn as much as you can from that person--because you never know when you can run across a distinction in thinking or a strategy that can really take you and your business to a new level of success.
  9. Don't discount, add value. Whenever you discount, you are taking money directly out of your pocket and directly from your bottom-line profit. So don't do it. Instead, create added value propositions all the way up and down your product or service line.   Whatever the industry is, look to hold your price points, increase your margins with the low-cost or no-cost extras and any kind of freemium offerings.   In the end, those little things won't cost you a lot, but will build up tremendous goodwill and word-of-mouth with your customers and customer base.  
  10. Get a coach. Even if you don't get a business coach at first to help you and guide you in your planning and operation, get someone who is objective and outside of your business you can rely on for nitty gritty business advice and to hold you accountable to getting results.   Too often, we think we have all the answers and are the only people who can really get things done. The reality is that another set of eyes can work wonders for how you operate both on and in your business. An outsider can also make sure you are getting the numbers you need both on the top line and the bottom line to survive.
I hope this initial checklist will be valuable in helping you clarify your thinking and helping you prioritize some activities in your planning and start up mode.  I like to say there are no mysteries in business or in life, there's just information you don't know yet.
So prepare as well as you can, knowing you will need to make changes and corrections. But armed with the right strategies up front, you can cut the time it will take you successfully get to your ultimate destination--wherever it is that may be for you and your business. The author is an Entrepreneur contributor. The opinions expressed are those of the writer
 
 

5 steps to starting a business